As a founder or business head, you’re the best at understanding the market, the problem of your end-user, and coming up with a solution for your target market. Although, unless your product is able to get enough attention from the people to actually purchase and try it for the first time to see how awesome it is, how will it generate demand and create a market share for itself? This is where brand messaging comes into the picture.
What is Brand Messaging?
Brand Messaging is an expression of a product’s value proposition through content. It’s the product’s brand messaging that resonates with its buyers and inspires them to ultimately buy it.
Now that we have our context sitting at the right place, let’s unravel the top 5 benefits to have a killer brand messaging:
- Makes the first move
Althought it might appear from the outside that it’s the buyer who makes the first move to know more about your product when it’s actually the other way around. It’s the brand messaging of your product which attracts the buyer and make her curious a.k.a interested to know more about it.
2. Introduces the product to the buy
Now that the buyer has picked up your product, either virtually or literally, it’s brand messaging further introduces it to her by sharing more information about it. Product details, its story, what it stands for, and its value proposition, everything is shared through its brand messaging.
3. Nails the first impression
After all, what’s the point of an introduction if it fails to leave a mark, right?
4. Recounts the value, not the features
A product’s brand messaging plays a pivotal role in creating a recall for the value that the brand adds to its user’s lives, not just its features. For instance, let’s say the product (an edu-tech app) provides solutions to mathematics questions that students are looking an answer for. One of its USPs is a quick turn-around time, in less that 5 minute. Now a good brand messaging will not stop at communicating this feature but will also let the user actually understand its benefits, which in this case could be:
– more time for practice
– rigourous preparation assistance
– better results
5. Inspires the buyer to ultimately make the purchase
It’s the brand’s messaging accompanied by a convincing value proposition of the product which is what inspires the buyer to ultimately buy the product. But honestly, did I really needed to add a line for this one? (even though I just did 😋).
In a nutshell, it’s how your product communicates with the buyer that hugely determines it’s fate to get SOLD OUT.
So there you have it, some pretty fantastic work that you can make your brand messaging do for you, of course, if you get it right. This is why I encourage you to spend enough time and effort on it right from the start without losing time until you learn this the hard way. And if you’re not sure how to go about it, go ahead and reach out to a content strategist or brand messaging expert and get it in place for your brand.
Stay safe, stay well. Until next!