Content Creation, Content Strategy, Content Writing

Top 5 Reasons to Have a Social Media Content Strategy

If you’ve read my blogs earlier then you’ll know that I talk alot about finding your voice and how you can express yourself most authentically if can do that. Well, carving out a content strategy for my social media presence has been one pivotal point how I’ve been able to do that and it has helped me immensely, not just as a professional but also in my growth as a person.

So without further delay, let’s dive right in and find out the top 5 reasons to have a social media content strategy:

  1. Helps identify brand’s key tenets and value proposition

    – What should be your core messaging?
    – What’s your value proposition?
    – What is it that people relate you with?

  2. Saves time in your marketing efforts

    It saves you alot of time as in to think about your content, ones your key themes and central messaging themes are sorted, then it becomes much easier to create fresh content around those basic tenets and it saves a lot of time, which you can then use in doing other productive or not-so-productive works 😛 Basically you’ll be left with much more time at hand than otherwise

  3. It helps create, amplify and strengthen your (personal) brand

    No explanation needed but still- clearer messaging, better expression, deeper and more resonating impact and thus an impression worth remembering for good!

  4. Avoid the risk of losing your voice

    Without a proper content strategy in place, you run the risk of derailing from your current positining and losing your brand voice

5. Helps in guiding your next move (in career/ business)

A well carve out content strategy helps in guiding the next steps in your career or business if you’re a business owner

Hope these reasons gave you a fair view about the benefits of having a social media content strategy and why you should create one for yourself if you don’t have one already. In my next blog, I’ll tell you how to get started with creating a content strategy for your personal branding. This will be useful not just for job seekers but for everyone across the board. Because no matter you’re an employee, a freelancer, a student or an entrepreneur, having a credible personal brand in your line of work always gives you an edge and a better chance to step-up. So stay-tuned and stay-well. Take care!

Content Creation, Content Strategy, Content Writing

Who Needs a Content Strategy?

Asking who needs it is like asking who needs to find their voice, the answer to which is way too obvious to say it out loud, but I’ll say it anyway- Everyone.

But before we get into that, What’s a Content Strategy anyway?

The way I see it, Content Strategy is the process of identifying your core values and value proposition as a professional or a brand and creating a plan to express it in the most authentic way possible. If done right, it not just just helps in clearing the clutter but also helps you find your voice and make a connevct with your target audience.

And the better you get at finding your voice & using it, the better it gets for you, be it your career, job search, business or your overall quality of life. This is because better self-expression leads to a happier & more content life.

Come to think of it, creating a content strategy is in fact very much an effort to find your voice, then be it:

● Through your CV/ resume for a job opening that’s a great fit (if you’re a job seeker)
● Through your communication skill at your job to make sure you to get the due notice for your efforts along with your work (if you’re an employee)
● Through your personal branding to attract your tribe & the right opportunities for yourself (this applies to everyone)
● Through your marketing campaign to get the desired results (if you’re a marketer)
● Through your brand message to reach & attract the right audience for your product/ services (if you’re a businessman)

So knowingly or unknowingly, we all do need & use a content strategy. The difference lies in who does it well.

Keep improving your content strategy & keep upping your game.