Creating a hard-hitting content strategy equals creating a positive recall in your customer’s mind that amplifies with time which ultimately leads to your desired Call-to-Action (CTA).
It involves getting into the skin of your brand/ product to actually understand its value proposition. It involves getting into the shoes of your customers/ target market and understand their needs. And then create a few core messages that become the red beating heart of your entire content strategy across the platforms be it your website, social media, emailers, or anything else, including how to talk about your brand. These central messages become the cornerstone on which then the entire content strategy for product marketing and brand promotion is built.
Not to scare you away but truth be told, creating a content strategy that works for you and does the work for you isn’t easy. And I’m pretty sure you know that already which is why I want to share my 5 golden rules to keep in mind as you carve out a powerful content strategy for your brand to make it stick in your customer’s mind. Makes them stay connected with it and keep coming back for more. Let’s dive right in!
Rule 1: Know the purpose of the content strategy and state it clearly
– What do you want to achieve through this content strategy?
– Where do you intend to use it and how?
– What is the end goal?
The more clarity you have about your final destination, the higher are the chances that you’ll reach there and quickly.
Rule 2: Know your target market really well
– Research (survey, interview, read everything possible in your capacity)
– Sketch a user/ customer persona capturing as many details as possible
From here on, see this customer persona as your ideal customer and create your content strategy with her in mind.
Rule 3: Tell your brand’s story, origin, and purpose rather than churning out robotic salesy pitches
Close your eyes and imagine the last salesy ad you saw today and how did it make you feel? Cringy right? As much as possible we all want to avoid, ignore, skip the bland and boring salesy pitches be it changing the channel or literally pressing the skip button on the ad.
But in the same place, if you tell a story that lets your customer see through the soul of your brand by sharing your brand story, it’s value and what it stands for, it is sure to hit the right chords and leave a mark in their minds and hearts.
Rule 4: Don’t just share your product’s feature but tell how does it actually make a difference in the user’s mind
For instance, if it’s a product like Fitbit, the content strategy should revolve around the features or utilities it offers like checking the pulse rate, calories burnt, etc. but actually what are the health benefits it adds to the user’s life eg. staying aware of your pulse rate and planning your schedule and lifestyle accordingly, significantly reduces the risk of heart disease or complications.
Rule 5: Once crafted, let your content strategy sit with your customer for a good while
Identify the central brand messaging and stick to it. Don’t change or modify the content strategy before the planned period. Plan for a 3 months content marketing plan, create a content strategy for it, and stick to it for that period. This way you allow it the time to sit with the audience for a good while which is the only fair way to can take a call whether it’s working for you or not.
So these were my 5 golden rules to create a hard-hitting content strategy, hope you found them to be useful. Before leaving, here’s a bonus one, keep it simple. Yep. That means, don’t over complicate your content strategy with too many or too complex central messages/ core themes. They have to be as simple as can be understood by a person in whose half-asleep. Haha, well content strategy is fascinating but let’s be honest, not glamorous enough to be dreamt about, but you get the drift.
With that, time for me to take a leave. If content strategy is something that interests you and you would like to learn more about it, how to create it and how can it help your business grow, then hit the follow button on my blog and to stay posted! Until next, Take care and be safe 🙂