As an entrepreneur, you know your business best. There’s no doubt about it. But as you already know and agree with, generating more leads isn’t just about having an awesome product and solving a problem. It forms a good chunk of the entire piece, sure, but that isn’t enough. And in my humble opinion, if there’s one thing that determines whether your target buyer would not just get curious aka become a prospect, it’s the content. Yes, the content. It’s sometimes the communicator who speaks on behalf of the product while other times it’s itself the product. In anyways, a good (not a controversial) one never misses leaving a mark.
That said, let’s take a look at the top 5 ways how good content makes a big difference and can help you get-in more buyers for your product/ service:
1. Catches the eye-balls
In other words, it’s the content that attracts people to your product and makes them curious to know more. No surprise why copywriting is one of the most useful skills to have! The better the copywriting on the product/ your website, the more likely it is to make a connection with your target customer and buyer.
2. Says “Hello!” from your product’s side
Or introduces your products to its target buyer. It’s details and specification which makes it use of the buyer to know if it’s what she is looking for or if it is something that can be useful to her. It also helps her make a comparison with other products in the same category.
For eg., if someone who’s very cautious about their health and is a regular consumer of honey, goes to purchase a new bottle of honey. Now, there’s a range of packaged honey bottles available from different brands so the buyer based on her experiences and the options available, reads about them and compares which one is purer (+sugar free) and then takes a decision. It is this information that impacted her buying decision.
3. Connects with the buyer’s pain points
Until the buyer recognizes or addresses her pain points or existing challenges, it’s not possible to solve it even if the solution exists. So it’s crucial to connect with her by creating a recall in her mind about those pain points and how do you potentially do this? Through communicating better via your content.
4. Talks on behalf of the product
It is the content that tells the consumer about how your product can help them meet their needs. How does it solves their problem, or eases their life, or does a value-add in their life?
5. Inspires the buyer to make press the ‘Place Your Order’ button
Adding a call-to-action is the most commonly given advice that you’ll hear in the digital marketing world but what works is not just providing a clear CTA but the planning, process, and subsequent steps before it that determines where the buy will hit that button or not. So, make sure you get them right.
So those were some major areas that show how important it is to have good, high-quality content for all communications between your product and its target buyer. And while no one knows your business better than you, but when it comes to creating content/ communication that’s clear, engaging, and on-point, is where you should consider hiring a professional copywriter. Preferably someone specializing in your niche or industry. This way you will have an expert by your side to help you express your product authentically and communicate/ engage with its target buyer in a manner that makes a difference. So you can do focus on doing what you do best.
And if your business is in the field of health and wellness, I’ll be happy to discuss it. To connect, drop me a note at firstname.lastname@example.org, and let’s chat. Until next, stay well, stay safe.