I got lucky last week. Got more leads, more work & more money when I was expecting it the least.
Here’s what happened-
I decided to take a complete week off from work.
And did that.
I’d obviously closed all the deliverables beforehand, to avoid doing any work during the week.
But just when I chose to step away from work for a bit, this is what ended up happening:
🧿 Content writing leads kept coming my way in DMs 🧿 I got a much-awaited work query from a prospect. Finally! That too when I was on break, can you believe it 😂 🧿 I got Rs.10,000/- referral amount from a healthcare specialized web & app development company 🧿 Got multiple queries from aspiring health writers asking for consultation sessions with me (themselves offering to pay for it😳) 🧿 Job proposals from HRs for health, healthcare & wellness related roles
To sum it up, even my taking a break didn’t stop LinkedIn from sending more work/money my way😅
A well optimzed LinkedIn profile is high-ranking website.
It’s working for you even when you are away.
If only, you do it right.
So, be very thoughtful about: 📍having a well-optimized LinkedIn profile 🍎creating value-adding content that aligns with what you want to be known for 🌻 engaging meaningfully
As an introvert who was deeply passionate about doing something that helps improve people’s lives, I knew I’d found my calling when I chose health and nutrition writing to be my vocation.
But, who knew that the struggle isn’t over yet? yet another challenge, a new one after figuring out my niche😛
Because as you’ll agree, though not sure why it took so much time for ME to realize it🙈, that merely having talent isn’t enough, you got to market yourself too! Big time.
What was I even thinking? like the day Pragya figures out her passion, like clients will start raining from the heavens or what 😂🤦🏻♀️💭
Eventually, I realized that ain’t working for me, I mean I was barely surviving trying to keep my head above the surface just so I can breathe but for how long I could’ve carried on like that anyway🤷♀️
Most of my clients up until now had been either via inbound leads OR via referrals(yes, I’ve a great set of friends & fellow content writers :)) but that just didn’t cut in terms of my financial goals.
Tbh, I was just struggling. I mean how far can you expect you to go if you just rely on just choosing from what comes your way?
I knew that if I wanted more, I’d to go out there, market myself, promote my services and get the high-quality clients that I knew I deserved.
But the biggest mental blocks that I faced was that:
🧡 If I reached out to my potential prospects and told them what I’ve to offer them even though I’m not sure whether they need my services or not will be like pushing someone & trying to sell someone something they don’t need
🧡 I didn’t want to bother anyone with my cold-pitches recalling how the feels I get when someone sends me a LinkedIn connection request & slaps their service promotions right as I accept it (I still don’t like it)
🧡 The age-old adage that we’ve grown-up feeding on i.e if you’re really good at something, the world will take a note. Took me quite some time to realize that that ain’t totally true. I mean it doesn’t work that way or at least it didn’t for me cause I knew I was good at it but still, clients were always MIA lol. God! how did that happen, so unfair :p
And if you’re an introverted, female business owner, I’m sure you relate to this.
But then while surfing on the net one day I came across Marie Forleo’s YouTube channel & liked her content so much that I binged over her videos! Amongst so many gold nuggets, this one stood out for me & that’s when I started to look at sales in a completely different light💡
This is one of the most frequently asked questions that I receive and somehow the way I like to approach this question is who is a content strategist? Possibly because of the simplicity in its answer which is: Everyone.
Yes, as per me, everyone is a content strategist of their lives, their stories and how they choose to share it with the world. And for those of you who are business owners or employees of an organization, then you are also the content strategist for your business.
Ok, so now that we have that one out of the way, the second question becomes what did you do that made me make such a tall claim? In fact, you didn’t even take any certification in content strategy 😛
Well, for the starters, you choose or decide–
Which person or group of people you would like to interact or connect with?
How would you like to connect eg. via which medium/ platform, frequency etc.?
What would you like to build your connect over eg. the common topics of interests or problems etc.?
Basically, every decision to choose to make in relation to making a connection with the outside world, be it with your parents, friends, relatives, supervisor, office colleagues, online community, business prospects, potential employer or any stranger, makes you a content strategist.
But then the obvious question becomes “but what is the content here?” and my simple answer would be YOU.
Now take all the above questions and think it from a business’s point of view and they’ll look something on the lines of:
What is your target audience?
Where can you find the majority of your TA (the platforms/ mediums)?
What would you like to build your connect over (your key topics/ themes/ stories, your value proposition)?
In addition to that just add one more pivotal question which in my opinion is a game-changer:
How would you like to build the connection i.e. developing the storyline?
…and BOOM! If you’re are aptly able to crack that code and device a method to keep doing that consistently then you’re officially a content strategist.
Before I end, let me try to throw some light on what makes this question particularly important. As humans we’ve our thoughts and then we have our personalities. While two people can share a same or similar thought but the way they will express it as an individual is bound to be different for obvious reasons, because they are two different people, two different personalities.
Now, put this in context of a brand, like even though two brands may have similar offerings but still, they’re two different brands and believe it or not, they have two different personalities which is what makes them unique.
Our job as a content strategist is one, and this is the obvious one, to bring out the value proposition with utmost clarity and two present it in the personality of the brand so that it attracts the right TA/ potential customers and makes a connection.
As I think of it, if any you ask me now what does a content strategist do? I would possibly say – he gives personality to a brand’s soul and inevitably, helps in finding its voice.