Content Creation, Content Strategy, Content Writing, Personal Branding

How can you help me with personal branding?

“How can you help me with personal branding on LinkedIn?” I got a DM asking this.

I checked their profile, their posts & pretty much everything shouted the same thing in BOLD that he is an expert in what he does!

I was quick to convey the same to him & told him that he is doing great in terms of content creation (& profile representation) on his own & doesn’t need my help as such.

Gave him my best wishes & went my way๐Ÿ˜„

It was then that I got a reply with the actual problem:

“I struggle to produce content consistently either due to lack of time or lack of inspiration. Do you think you can help me?”


We straightaway landed on the Pain point๐Ÿ˜

I knew this problem so well since at one time, I myself had struggled with it thoroughly๐Ÿ˜…๐Ÿ™ˆ

So thoroughly that I created a personalized LinkedIn content strategy method & overcame this exact problem using it.

And now I help my clients in doing it.

Here’s my 4-step process that I use to do it:
1) Identifying the goal/target audience
2) Creating a personalized content strategy
3) Creating & publishing content
4) Engaging meaningfully

I also cover the step-by-step process of how to do it in my ebook ๐—™๐—ถ๐—ป๐—ฑ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ฉ๐—ผ๐—ถ๐—ฐ๐—ฒ ๐—ผ๐—ป ๐—Ÿ๐—ถ๐—ป๐—ธ๐—ฒ๐—ฑ๐—œ๐—ป & ๐Ÿฏ๐˜… ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐˜€ ๐—ถ๐—ป ๐Ÿฏ ๐— ๐—ผ๐—ป๐˜๐—ต๐˜€ (click here to check it out).

Or via LinkedIn content strategy consultation if you want to work with me 1:1!

Here’s the testimonial (ss below) from Rohan Babu after he did a strategy consultation session with me last week sharing how he found my work & benefitted from it๐Ÿ˜Š

As always, keep finding your voiceโœŒโœจ

Content Creation, Content Strategy, Content Writing, Personal Branding

Diwali, food & fitness

With Diwali๐Ÿช” just around the corner, it’s so easy to slip off from your fitness journey. Happens to me all the time.

Going to your hometown on Diwali break & with all those yummy sweets & delish food served right in front of you, it’s a temptation that’s pretty hard to resist.

I’m sure you’ll agree๐Ÿ™ˆ

Slowly but surely you slide into those cozy comforters & there goes all those regular walks/runs/healthy diet — out of the window๐Ÿ˜›๐Ÿ˜‚

Just like that, you end up putting on another couple of kgs within a week or two. Something that you’ve worked so hard to keep away.

Only to come back & realize how lazy you have become & regret it.

And then again, working hard to get back into the groove to meet your fitness where you had last left it.

But this time I’ve decided to just take some little steps & stay mindful while still enjoying the break, the food & keep my fitness on track at the same time-
๐Ÿ”นenjoy food but try to stick with only one helping i.e. not refill my plate again & again
๐Ÿ”นenjoy sweets but don’t overdo it again
๐Ÿ”นnot pause my workout regime (of course, except on the festival day)
๐Ÿ”นencouraging food to be cooked in less oil/less oily
๐Ÿ”นeat at home i.e. home-cooked meals majority of the time
๐Ÿ”นgo for healthy+yummy snack items even when entertaining guests

Just thought to share with you as I’ll be leaving for my hometown this evening so helps me stay accountable & in any case, it’s a reminder we all can use๐Ÿ™†โ€โ™€๏ธ

Any additions you want to make to that list? ๐Ÿ™‚

Meanwhile, in the pic, me after getting in an easy 5K run this morning ๐Ÿƒโ€โ™‚๏ธ

Ok, let’s rock the day before drowning ourselves in the festivities ๐Ÿ˜…๐Ÿ˜…๐ŸŽ‰

As always, keep finding your voiceโœŒ

Content Creation, Content Strategy, Content Writing

What Does A Content Strategist Do?

This is one of the most frequently asked questions that I receive and somehow the way I like to approach this question is who is a content strategist? Possibly because of the simplicity in its answer which is: Everyone.

Yes, as per me, everyone is a content strategist of their lives, their stories and how they choose to share it with the world. And for those of you who are business owners or employees of an organization, then you are also the content strategist for your business.

Ok, so now that we have that one out of the way, the second question becomes what did you do that made me make such a tall claim? In fact, you didn’t even take any certification in content strategy ๐Ÿ˜›

Well, for the starters, you choose or decide–

  • Which person or group of people you would like to interact or connect with?
  • How would you like to connect eg. via which medium/ platform, frequency etc.?
  • What would you like to build your connect over eg. the common topics of interests or problems etc.?

Basically, every decision to choose to make in relation to making a connection with the outside world, be it with your parents, friends, relatives, supervisor, office colleagues, online community, business prospects, potential employer or any stranger, makes you a content strategist.

But then the obvious question becomes “but what is the content here?” and my simple answer would be YOU.

Now take all the above questions and think it from a business’s point of view and they’ll look something on the lines of:

  • What is your target audience?
  • Where can you find the majority of your TA (the platforms/ mediums)?
  • What would you like to build your connect over (your key topics/ themes/ stories, your value proposition)?

In addition to that just add one more pivotal question which in my opinion is a game-changer:

How would you like to build the connection i.e. developing the storyline?

…and BOOM! If you’re are aptly able to crack that code and device a method to keep doing that consistently then you’re officially a content strategist.

Before I end, let me try to throw some light on what makes this question particularly important. As humans we’ve our thoughts and then we have our personalities. While two people can share a same or similar thought but the way they will express it as an individual is bound to be different for obvious reasons, because they are two different people, two different personalities.

Now, put this in context of a brand, like even though two brands may have similar offerings but still, they’re two different brands and believe it or not, they have two different personalities which is what makes them unique.

Our job as a content strategist is one, and this is the obvious one, to bring out the value proposition with utmost clarity and two present it in the personality of the brand so that it attracts the right TA/ potential customers and makes a connection.

As I think of it, if any you ask me now what does a content strategist do? I would possibly say – he gives personality to a brand’s soul and inevitably, helps in finding its voice.